Beauty is as beauty does with the OI range by Davines.  Dedicated to providing absolute beauty to the hair, products have been developed with luxurious textures and rich fragrances.  Formulated with Roucou oil, hair will experience extraordinary shine and softness like never before.

Davines Oi Absolute Beautifying Shampoo is characterised by its silky-smooth texture and is perfect for maintaining soft, shiny and voluminous hair. 

Follow with other products in the Davines OI range for truly gorgeous results.

Ideal as a treatment before OI All in One Milk or OI Oil. 

YOU'LL LOVE

• Ideal for daily use
• Gentle cleansing action
• Antioxidant action
• Strong and immediate cosmetic effect
• Longlasting sensorial fragrance
• Soft, shiny and full-bodied hair
• Sulphate & Paraben free
• Vegan friendly 

FEATURES

• Roucou Oil: extremely rich in beta carotene (which has a restructuring effect on the hair), reduces cellular damage from UV rays, as well as helping to prevent the signs of aging

• Rose Oil Extract: provides a very strong shine-giving power